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Let's Walk Minnesota Partner Toolkit

The Minnesota Department of Health (MDH) created an Arthritis Program to focus on improving the lives of Minnesotans with arthritis. MDH wanted to promote walking for joint pain relief among their primary audience of diverse adults 45 years of age or older with arthritis.

Let's Walk Minnesota flyers

Following research and the development of a marketing campaign, Nighthawk Marketing enlisted my design skills to bring to life “Let’s Walk Minnesota.” Featuring photography of actual Minnesotans walking in various environments, the editable materials that I designed include posters, flyers, postcards, rack cards, web banners and social media images to support the walking program.

Let's Walk Minnesota postcards
Two women walking
Let's Walk Minnesota infographic and social media images

In addition, a fully accessible Partner Toolkit offers communication materials for MDH partners, health professionals and organizations to use to increase awareness of walking to their members. I also created graphics for a Workplace Wellness Infographic, Arthritis Month social media campaign and informational animation.

Hands holding phone with animation
Let's Walk Minnesota social media images
Let's Walk Minnesota Partner Toolkit design