Educating Employees Through Animation
The Minnesota Department of Management and Budget’s State Employee Group Insurance Program offers programs to provide state employees with insurance benefits, retirement benefits, employee assistance and health and well-being. The organization wanted to produce animations to educate employees about these programs.
Partnering with Nighthawk Marketing, I art directed the 2D animated videos by creating custom graphics and storyboards to provide all the assets needed for their animator to put into motion. The result was a series of animations that incorporated the State of Minnesota brand guidelines but also used a unique style of illustrations.